Enables readers to imagine what a future tourist might be, where they will go and what they will do. This book offers an analysis of how world tourism is changing and what it means for destinations. It discusses issues such as climate change, alternative tourist destinations and consumer trends. It [...]

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM[...]

The family remains at the emotional heart of society, and makes up a significant proportion of the tourism market. However, the concept of family has changed over the decades and there are now different types of families that have their own unique attributes and needs. Families may have one parent [...]